Molitor Media — Campaign Proposal

Las
Barajitas

Sea of Cortez · Sonora, Mexico · Prepared for John Galloway
5,000 Acres
2 mi Private Beach
27 km From San Carlos
$30M Asking Price

One of a Kind.

Accessible only by helicopter or boat. Protected natural canyon. Hermosillo Municipality, Sonora, Mexico. There is nothing else like this.

5,000 Acres
2 mi Private Beach
27 km From San Carlos
$30M Asking Price
Las Barajitas aerial — Sea of Cortez
Las Barajitas landscape
Las Barajitas beach
Las Barajitas canyon

Cabo was this
30 years ago.

"The people who got into Cabo early built generational wealth. This is that moment."

Last undeveloped property at this scale on the Cortez. No road access — zero development pressure to date. Sonora coastal land appreciation accelerating rapidly at $6,000 per acre for Sea of Cortez private beachfront.

Las Barajitas coastline
Sea of Cortez · Sonora, Mexico
  • Last undeveloped property at this scale on the Cortez
  • No road access — zero development pressure to date
  • Protected natural canyon with three distinct ecosystems
  • Sonora coastal land appreciation accelerating rapidly
  • $6,000 per acre — Sea of Cortez private beachfront

A rolling content campaign
built to sell a $30M property.

Production

7-Day Shoot in Mexico

  • 16 scripted video conceptsCovering every buyer type and angle
  • Hero anchor film — YouTube20–25 min cinematic property tour
  • 15 Instagram ReelsPure cinematic + scripted dialogue
  • Investor Q&A seriesScripted dialogue + investor reels
  • Full equipment packageDrone, GoPro, cinema camera
Distribution

Staggered Release Strategy

  • Wave 1 — Week 6First posts go live at launch
  • Wave 2 — RollingReleases as editing completes
  • Wave 3 — Investor angleLinkedIn + Meta targeting begins
  • Wave 4 — The closeAds specialist ramps spend
  • Wave 5 — YouTube anchor dropsAd spend ramps month over month
Conversion

Website + Paid Advertising

  • Cinematic landing pageBuilt for the buyer's first impression
  • YouTube anchor film on-pageThe closer that works 24/7
  • Investor Q&A embeddedAnswers every hard question
  • LinkedIn + Meta adsRun by specialist from Day 1
  • Monthly reportingStrategy + optimization + performance

16 videos. Every one
designed to find a buyer.

Every piece of content is engineered with a specific buyer in mind — from institutional investors to adventure seekers to ultra-high-net-worth individuals.

10

Scripted Dialogue

You, a professional kite surfer, the owner, and John Galloway — each with a full script and direction. Real conversations that build trust and urgency at the same time.

High Trust · High Conversion
5

Pure Cinematic

"$30M" · "What Cabo looked like" · "You can't build this" — visually driven, emotionally charged reels that stop the scroll and stick in the mind.

Reach · Brand · Emotion
1

Investor Q&A

Answering every hard question directly — the trust builder. Embedded on the landing page and running as a retargeting ad. This is what turns interest into action.

Objection Handling · Retargeting
1

YouTube Anchor Film

20–25 minute full property tour — the closer that works 24/7. Lives permanently on the landing page and on YouTube where it compounds over time.

The Closer · Always On

Three buyers. Three content
tracks. One goal.

Las Barajitas night

Resort Developers

PE Funds · Development Groups
  • Targeted via LinkedIn + Meta with ads specialist
  • Job-title targeting: acquisitions directors, fund managers
  • Developer math reel — $6,000/acre Sea of Cortez
  • Cabo comparison + eco resort concept reels
  • 'What would you build here?' — paid ad creative

HNW Individual Buyers

Family Offices · Ultra-Wealthy
  • Private compound vision reel
  • 'You can't build this' cinematic
  • Lifestyle content — fishing, kite surfing, stars
  • Meta retargeting + luxury interest audiences
  • Irreplaceability messaging throughout

Adventure Community

Kite Surfers · Anglers · Explorers
  • Professional kite surfer reels + GoPro content
  • Sport fishing the Sea of Cortez reel
  • Organic reach and community sharing
  • Instagram + YouTube organic discovery
  • Referral pathway to HNW buyers

$87,000 to market a
$30,000,000 property.

A full-service, 6-month cinematic content campaign. Production, distribution, paid advertising, and strategy — everything needed to find the right buyer.

Project Fee
Production (7 days) · Editing · Website Build
$35,000
Retainer × 6 Months
$4,000/month — Strategy + Management + Posting
$24,000
Ad Spend × 6 Months
Ramping $3K → $4K → $5K → $6K — Meta + LinkedIn at cost
$28,000
Total — 6-Month Campaign
Complete campaign from contract to close
$87,000
+ 0.2% performance bonus if the property sells during the campaign period.

From contract to first video live
— 6 weeks.

Wave 1 posts at Week 6. Remaining videos release weekly as editing completes. Ad spend runs continuously from launch day.

Weeks 1–2

Pre-Production

Strategy, shot list, travel planning, and securing the ads specialist.

Week 3

Production Trip

7 days on location. All 16 videos shot. Property owner + John Galloway interviews.

Weeks 4–6

Rolling Edit

Wave 1 edited first and posted immediately. Remaining videos edited and queued.

Week 6

Campaign Launch

Wave 1 drops. Paid ads live Day 1. Website live at launch.

Weeks 7–18

Active Campaign

Weekly content releases. Ad spend ramps. Monthly reporting delivered.

Cinematic filmmaking
Colorado-Based · Story-First · Cinematic

Great video doesn't
just look good.
It gets you paid.

Colorado-based cinematic video production studio specializing in high-stakes visual campaigns.

Brand films · Social media · Real estate video — story-first, results-driven filmmaking.

Every campaign is built around one question: what makes the right buyer act?

Specializing in high-stakes visual campaigns where the visual story is the sales pitch.

Properties like this
don't come back
to market.

The window to position this property correctly is now. Let's build the campaign that finds the right buyer.

Start the Conversation
lasbarajitas.com  ·  molitormedia.com